The agency where I was previously employed was tasked with creating the overall look & feel for Dana's Electrification Campaign while still adhering to their corporate style guidelines. Our team came up with elements of the brand that are used to distinguish electrified products & collateral from the rest, such as the electrified gradient background, electrification tree graphic, specific ghosted vehicle style and treatment of callouts & type.

I was then tasked to apply that electrification look & feel to their new & existing collateral.

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Electrification Communication Guide