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VEHICLE
PERSONALIZATION
CASE STUDY

INDIVIDUAL EXPLORATION

USER EXPECTATION

CUSTOMIZABLE WIDGETS

Users expect the ability to customize the layout and personalize
the content shown on their devices like iPhones, Apple Watches, Google Nest Hub, Fitbit & more, so why should customization be limited in their vehicle?

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USER EXPECTATION

SHORTCUTS &
QUICK ACTIONS

Users need to be able to execute common tasks in one click at the surface level

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USER EXPECTATION

CONFIGURABLE
LAYOUTS

Users need the ability to customize the layout and configuration of the content

SAMPLE

USER PERSONAS

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BLAKE

ACCOUNTANT

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KIM

STAY-AT-HOME MOM

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NATALIE

PHOTOGRAPHER

42 YEARS OLD

41 YEARS OLD

30 YEARS OLD

WORKS WITH NUMBERS

READS THE NEWS

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DESIGN

GOALS

• Offer configurable layouts

• Variety of widget content & personalization

• Scalable variations of content to fit in any widget

• Drag & drop editing for easy customization

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SAMPLE

USER PERSONAS

hannah-nicollet-JQ2D4I-2eyw-unsplash.jpg

BLAKE

ACCOUNTANT

sai-de-silva-httxBNGKapo-unsplash.jpg

KIM

STAY-AT-HOME MOM

ga-RBerxXPnZPE-unsplash.jpg

NATALIE

PHOTOGRAPHER

42 YEARS OLD

41 YEARS OLD

30 YEARS OLD

WORKS WITH NUMBERS

READS THE NEWS

LOVES MUSIC

ENJOYS FAMILY TIME

SAMPLE

USER PERSONAS

hannah-nicollet-JQ2D4I-2eyw-unsplash.jpg

BLAKE

ACCOUNTANT

sai-de-silva-httxBNGKapo-unsplash.jpg

KIM

STAY-AT-HOME MOM

ga-RBerxXPnZPE-unsplash.jpg

NATALIE

PHOTOGRAPHER

42 YEARS OLD

41 YEARS OLD

30 YEARS OLD

WORKS WITH NUMBERS

READS THE NEWS

LOVES MUSIC

ENJOYS FAMILY TIME

LOVES NEW TECH

DOG MOM

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CUSTOMIZATION FLOW