VEHICLE
PERSONALIZATION
CASE STUDY
INDIVIDUAL EXPLORATION
USER EXPECTATION
CUSTOMIZABLE WIDGETS
Users expect the ability to customize the layout and personalize
the content shown on their devices like iPhones, Apple Watches, Google Nest Hub, Fitbit & more, so why should customization be limited in their vehicle?
USER EXPECTATION
SHORTCUTS &
QUICK ACTIONS
Users need to be able to execute common tasks in one click at the surface level
USER EXPECTATION
CONFIGURABLE
LAYOUTS
Users need the ability to customize the layout and configuration of the content
SAMPLE
USER PERSONAS
BLAKE
ACCOUNTANT
KIM
STAY-AT-HOME MOM
NATALIE
PHOTOGRAPHER
42 YEARS OLD
41 YEARS OLD
30 YEARS OLD
WORKS WITH NUMBERS
READS THE NEWS
DESIGN
GOALS
• Offer configurable layouts
• Variety of widget content & personalization
• Scalable variations of content to fit in any widget
• Drag & drop editing for easy customization
SAMPLE
USER PERSONAS
BLAKE
ACCOUNTANT
KIM
STAY-AT-HOME MOM
NATALIE
PHOTOGRAPHER
42 YEARS OLD
41 YEARS OLD
30 YEARS OLD
WORKS WITH NUMBERS
READS THE NEWS
LOVES MUSIC
ENJOYS FAMILY TIME
SAMPLE
USER PERSONAS
BLAKE
ACCOUNTANT
KIM
STAY-AT-HOME MOM
NATALIE
PHOTOGRAPHER
42 YEARS OLD
41 YEARS OLD
30 YEARS OLD
WORKS WITH NUMBERS
READS THE NEWS
LOVES MUSIC
ENJOYS FAMILY TIME
LOVES NEW TECH
DOG MOM
